CBA

Free Advice

In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »

It’s Just A Point

In which we are encouraged to master overcoming hard moments. Read more »

Marching Saints (Issue 1146)

In which we are reminded that good coaches help us perform better than we think we can. I may have shared this story before and I’ve been reminded of it this week. Several years ago, I arranged for a New Orleans traditional brass band to kick off a conference in which I was the Master … Read more »

Maintaining Mystique (Issue 1145)

In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »

Mashed Bananas (Issue 1144)

In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »

Onion Disruption (Issue 1051)

In which we are reminded to share with clients the full picture of purchasing and implementing a new product or service lest they find it not their taste later on. Read more »

Look Ahead (Issue 1050)

In which we are reminded to look ahead, far ahead, in our strategic accounts, to anticipate conflicts and opportunities that may affect our sales progress. Read more »

Personal Touch to Top of Mind (Issue 1039)

In which we are reminded that, the more deeply we know our clients’ challenges and celebrations, the more able we are to share resources that they find valuable and that elevate our visibility. Read more »

Then The Rains Came (Issue 1015)

In which we are reminded about the importance of checking for changes just before client meetings. Read more »

Burnt Sugar (Issue 1014)

In which we are reminded to develop at least one clear differentiator that attracts potential clients to us. Read more »

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