clarity advantage Archives - Page 17 of 62

clarity advantage

Trigger Warnings (Issue 1035)

In which we are reminded to identify and monitor ‘trigger events’ that tell us when prospects or clients may be thinking about issues with which we can assist. Read more »

Cookies (Issue 1034)

In which we are reminded to put things where they belong and to use checklists before meetings. Read more »

Icy Patches (Issue 1033)

In which we are reminded to anticipate, through pre-call research, the impact of past events on clients or prospects we’re seeing now. Read more »

A Team Before the Storm (Issue 1032)

In which we are reminded, when selling to complicated or major accounts: Bring in the team early. Read more »

Grandi Ravioli (Issue 1031)

In which we are reminded not to assume that our clients know what they are doing when they ask for products or services. Read more »

Conversation Starters (Issue 1030)

In which we are encouraged while networking or going about our daily tasks, to wear something that stands out, breaks the ice, and starts conversation. (Offered with apologies to my Michigan State friends.) Read more »

Chasing Ravioli (Issue 1029)

In which we are reminded that, no matter how good our offer or relationship is, many clients will always have an eye out for ‘what else is out there.’ Read more »

Validate and Verify (Issue 1028)

In which we are reminded that, even when apparently well-informed and knowledgeable buyers cast themselves upon us with demands or requests, we can and should pause… and ask questions. Read more »

Walk in the Alternatives (Issue 1027)

In which we are reminded that, sometimes, we have to give even well-informed clients or prospects time to sit with our recommendations and their alternatives before they make decisions. Read more »

Mind On The Gutter (Issue 1026)

In which we are reminded that spray and pray sales tactics usually fail if value is the key to success. Read more »