A Place to Start (Issue 895)
In which we are encouraged to give clients an easy first “yes” from which we then can expand a relationship. Read more »
In which we are encouraged to give clients an easy first “yes” from which we then can expand a relationship. Read more »
In which we are reminded to check the basics, first, when we are assessing client challenges. Read more »
In which we are reminded to dig in, behind the surface chit chat, to learn more about our clients. Read more »
In which we are reminded that, on average, most humans WOULD prefer to change rather than suffer. Read more »
In which we are encouraged to stop “missionary” selling and let go of the prospects who really won’t change. Read more »
In which we are reminded of Ralph Waldo Emerson’s observation, “What you do speaks so loudly I can’t hear what you’re saying.” Read more »
In which we are reminded to speak … simply and slower… when we’re speaking with our clients. Read more »
In which we are reminded to target and differentiate when we want to “steal” customers from other providers. Read more »
In which we are reminded, as we’re developing our brands or once we’ve built our brand, to stick with it…consistently. Read more »
In which we are encouraged to look back, at a client’s history of decisions and progress, before moving forward with recommendations for next steps. Read more »
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