Penetrating Oil (Issue 1048)
In which we are reminded to develop client internal champions who can lubricate decision processes. Read more »
In which we are reminded to develop client internal champions who can lubricate decision processes. Read more »
In which we are reminded to ensure that we align what clients see with the brand we promote. Read more »
In which are encouraged to be curious about and interested in our clients’ stories beyond the business opportunities we seek. Read more »
In which we are reminded to look at the big picture of our clients’ challenges, beyond the first symptom. Read more »
In which we are reminded to understand both how and WHY our clients and prospects have organized things the way they have. Read more »
In which we are reminded that we find more benefits that really matter if we ask “why?” more than once. Read more »
In which we are reminded that being thoughtful, generating ideas, and adding value, takes time. Read more »
In which we are reminded to identify and monitor ‘trigger events’ that tell us when prospects or clients may be thinking about issues with which we can assist. Read more »
In which we are reminded to put things where they belong and to use checklists before meetings. Read more »
In which we are reminded to anticipate, through pre-call research, the impact of past events on clients or prospects we’re seeing now. Read more »
We Are Seriously Social.