small business banking conference Archives

small business banking conference

What’s the Norm? (Issue 855)

In which we experience the power of peer group comparison. Read more »

Street Corner Selling (Issue 854)

In which we experience the power of questions and curiosity to engage. Read more »

Thanksgiving Stuffing (Issue 853)

In which are reminded that, sometimes, our clients are too “full” to take on another purchase or project, no matter how appetizing. Read more »

What’s Changed? (Issue 853)

In which we are reminded to focus on “change” when we’re talking to our clients. Read more »

Window Washers (Issue 844)

In which we are reminded to target and differentiate when we want to “steal” customers from other providers. Read more »

Bow Ties (or Learning to Wear The Brand) (Issue 843)

In which we are reminded, as we’re developing our brands or once we’ve built our brand, to stick with it…consistently. Read more »

Mashed Banannas (Issue 842)

In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »

You Eat Like A Bird (Issue 840)

In which we are encouraged to look back, at a client’s history of decisions and progress, before moving forward with recommendations for next steps. Read more »

Same Old. Same Old. (Issue 839)

In which we are reminded to bring new ideas and “change the mix” a bit with our existing, core clients lest they wander off in search of something new. Read more »

Memorable Headlines (Issue 838)

In which we are reminded to interpret the data we present to clients and prospects in a headline or memorable catch-phrase so that they can remember our selling points. Read more »