Two Inches (Issue 1152)
In which we are reminded, when we introduce something new to a client, to ensure that the surrounding infrastructure will support what we sell so that it survives its initial introduction and generates value. Read more »
In which we are reminded, when we introduce something new to a client, to ensure that the surrounding infrastructure will support what we sell so that it survives its initial introduction and generates value. Read more »
In which we are encouraged to set standards and design feedback for ourselves that help us maintain the pace of activity needed to achieve the results we seek. Read more »
In which we are reminded to learn a wide variety of sales techniques so we are not limited by the one with which we feel most comfortable. Read more »
In which we are reminded about the power of showing clients and prospects the negative consequences of continuing with “the way we’ve always done it”. Read more »
In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »
In which we are encouraged to master overcoming hard moments. Read more »
In which we are reminded that good coaches help us perform better than we think we can. I may have shared this story before and I’ve been reminded of it this week. Several years ago, I arranged for a New Orleans traditional brass band to kick off a conference in which I was the Master … Read more »
In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
In which we are reminded to share with clients the full picture of purchasing and implementing a new product or service lest they find it not their taste later on. Read more »
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