In which we are reminded that, if prospects don’t bite on the first bait we offer to get their attention, we could switch bait rather than dishing up more of the same. Read more »
In which we are reminded that we need to understand client preconceptions about us and our services so they’re not disappointed from the get-go. Read more »
In which we are reminded that people depend on us for accurate responses to their questions AND insights or guidance beyond what they can get through a search engine. Read more »
In which we are reminded that it can take time and many baby steps before a client will take the risk of relying on us for professional advice … and it helps if they like us, first. Read more »
We Are Seriously Social.