Mothers Day Rain Delay (Issue 830)
In which we are reminded to help clients navigate delays by setting specific expectations and communicating frequently. Read more »
talking business with small business
Figure It Out Before You’re Forced Out (Issue 829)
In which we are urged to look ahead four years at our sales roles and prepare for what’s (very likely) coming. Read more »
Dance Moves (Issue 828)
In which we learn that “how we move’ may be more memorable than “what we say” in sales presentations. Read more »
You Eat Like A Bird! (Issue 827)
In which we are encouraged to understand context before we pitch recommendations. Read more »
The Monarch’s Path (Issue 826)
In which we are reminded that, since few buyers really like to be “sold” anything, we can’t look like we’re selling. Read more »
Make Them (Our Mistakes) Playable (Issue 825)
In which we are reminded that good call “mechanics” will save us when we make mistakes. Read more »
Brief Moment Branding (Issue 824)
In which we are reminded that, fair or not, clients and prospects judge us, often, based on brief moments of experience. Read more »
The Best Parts First (Issue 777)
In which we are reminded to tell the best parts of our story (i.e. our results, our value) first in three (or fewer) simple sentences. Read more »
I Forgot (Issue 745)
In which we are reminded that clients forget stuff, too, even really important stuff. Our sales jobs include reminding them. Read more »
We Are Seriously Social.