trusted advisor

Cabaret (Issue 671)

In which we are reminded that our relationships with clients enable them to hear us more clearly. Read more »

Irritating Rituals (Issue 670)

In which we consider whether our moves at the beginning of sales calls may not be so smooth.   Read more »

Subway Strategy (Issue 659)

In which we are reminded that the best way to attract prospects is to demonstrate our capabilities to them. Read more »

Dragonisms (Issue 658)

In which we are reminded to speak … simply. Read more »

Close Shave (Issue 656)

In which we are reminded to take our time, patiently prepare and warm our relationships and prospects, before we jump in to anything resembling sales. Read more »

Too Quick to Answer (Issue 650)

In which we are reminded not to answer questions before we fully understand their intent. Read more »

Sharpness of Breath (Issue 647)

In which we are reminded not to call another person’s baby ugly. Read more »

Take Arms? (Issue 642)

In which we ask ourselves, will we step up our game to partner with our clients or, with other vendors, will we be crushed? Read more »

Unless We Measure (Issue 641)

In which we are reminded that precision in assessing client situations often leads to better, more predictable results. Read more »

Lead With Ideas (Issue 640)

In which we are encouraged to create demand for our services, not wait for clients to discover they need us. Read more »

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