Gut Check (Issue 545)
In which we pause for a moment to consider whether we’re balancing well. Read more »
trusted advisor
Staple Yourself to the Process(Issue 542)
In which we are reminded to be curious – ask for the details rather than being satisfied with high level answers. Read more »
Before The Cold Sets In (Issue 540)
In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us. Read more »
Matted Down (Issue 537)
In which we are reminded to follow our “broad” questions with very specific questions that tease out the detailed facts we need to propose value-based solutions. Read more »
A Little Excitement (Issue 531)
In which we are reminded that we need to market (attract attention) before we can sell. Read more »
Storm-Chasers (Issue 530)
In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »
We Are Seriously Social.