In which we discuss the importance of understanding how people buy…. really. Will the leopard change its spots? No. Will a transactional buyer (who want low price, low hassle buying) change his or her preferences? Don’t hold your breath. Read more »
In which we’re reminded: It isn’t so much about ‘what you say.’ It’s about ‘who you’re being.’ In clinics and sales training sessions, I am often asked, “What can we say to our clients so they’ll trust us?” the askers thinking that I might give them verbal pixie dust – quick turns of phrase or … Read more »
We Are Seriously Social.