Positioning Value Archives - Page 7 of 19

Positioning Value

Ceraldi (Backstories) Issue 918

In which we are reminded that, to a great extent, it’s our backstories that make us special. Read more »

Eggplant Parm (Issue 913)

In which we are reminded to develop one point, at least, that makes us easily memorable. Read more »

Bear Defense (Issue 912)

In which we are reminded to help our clients anticipate and prepare for yet-unseen future challenges. Read more »

The “Short” Personal Story (Issue 911)

In which we are reminded to craft short versions of our personal stories that prompt conversation. Read more »

Compère Lapin (Issue 908)

In which we are reminded that personalized attention to small details can make us memorable. Read more »

Cheering Section (Issue 904)

In which we are reminded that our post-purchase encouragement to our clients can make a big difference in their implementation experience and their commitment to future purchases. Read more »

Engaging New Friends (Issue 896)

In which we are reminded that people “out there” are reading what we write on line…. Really! Read more »

What You Do Speaks So Loudly (Issue 887)

In which we are reminded of Ralph Waldo Emerson’s observation, “What you do speaks so loudly I can’t hear what you’re saying.” Read more »

A Seller’s Guide to Gift Giving (Issue 885)

In which we are reminded that, frequently, the best gift ideas are the ones not requested. Read more »

Product Pushing (Issue 883)

In which we are reminded to sell and deliver (and design and promote) product the way our clients want it done rather than the way we want to do it. Read more »