Prospecting

Pathways Oft Ignored (Issue 794)

In which we are reminded that, when we need internal leverage to move sales forward, our clients’ assistants or admins  may have the best networks of all. Read more »

Signature Dishes (Issue 790)

In which we are encouraged to develop a clear distinction, no matter how small, to differentiate ourselves from others and attract referrals. “When you go there, you MUST at least TRY the Burnt Sugar ice cream.” We were referring another friend to Christina’s Ice Cream in Inman Square, Cambridge, MA. Christina’s makes and sells the … Read more »

If You Had Come to Me In Friendship… (Issue 789)

In which we are reminded to invest in friendships and relationships. Read more »

Keep An Eye Out. Ask A Question. (Issue 782)

In which we are reminded: Look up, from time to time, and engage with the people around us.  No telling who we will meet. Read more »

Stories Our Clients Tell About Us (Issue 776)

In which we are reminded to ask our clients and prospects to comment on their positive experiences of us on LinkedIn. Read more »

An Introduction to the Sauce (Issue 772)

In which we are reminded that a referral from a trusted source is the best way to stand out among the many who seek our prospects’ attentions Read more »

Conversation Starter (Issue 764)

In which we are reminded that conversations with strangers are easier than we make them… if we would just start. Read more »

Burnt Sugar (Issue 759)

In which we are encouraged to develop a clear distinction, no matter how small, to differentiate ourselves from others and attract referrals. Read more »

Are You Good Enough They’ll Call You? Issue 757

In which we are reminded that our network reputation for a specific expertise earns us introductions to the people who most need us. Read more »

Bridges in the Moment (Issue 754)

In which we are reminded we can leverage ‘what’s happening in the moment’ to start conversations with prospects during networking or group events. Read more »

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