AI yi yi AI (Issue 1192)
In which we are asking the question,: “What value will we bring to the table in addition to what our clients can get from AI platforms?” Read more »
In which we are reminded that, when we can’t complete with another firm on delivery speed, price, or some other value proposition they’ve masted, it’s up to us to develop our own alternative based on what we can do well. Read more »
In which we are reminded to get out more…outside of our normal work channels. Read more »
In which we are reminded that supporting client behavior change can be the most important part of our sales. Read more »
In which we are reminded to practice little-used skills lest we lose our muscle memory. Read more »
In which we are reminded that, when someone nods and smiles, silent during one of our presentations, we can’t assume that they understand what we’re saying. Read more »
In which we are encouraged to assess buyer experience rather than to assume. On a recent trip to Ireland I rented a car at Dublin airport. I’d never before driven a car from this particular manufacturer. Nice looking car. Metallic silver. Very sporty. Loved the wheels. I slid into the front seat and started through … Read more »
In which we are encouraged to be clear about purpose and value when we meet with clients or prospects. Read more »
We Are Seriously Social.