Counterintuitive (Issue 533)
In which we are reminded that the fastest path to our objectives isn’t always the familiar one. Read more »
In which we are reminded that the fastest path to our objectives isn’t always the familiar one. Read more »
In which we are reminded that the value we create in our sales conversations is proportional to the quality of the questions we ask and whose interests we are attempting to serve by asking them. Read more »
In which we are reminded that we need to market (attract attention) before we can sell. Read more »
In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »
In which we are reminded that our clients make decisions to change based on a broader set of factors than cost savings and that, sometimes, cost savings isn’t even first on the list. Read more »
In which we are reminded to sell the strengths we have rather than those we wish for. Read more »
In which we are reminded that the seeds for future sales come from the sales fruit we harvest now. Read more »
In which we are reminded that balance and focus are critical to finishing the year strong. Read more »
From the “Unreferred Approaches to Prospects” Department: We are reminded that we can’t pitch our benefits to prospects unless we first get their attention. Read more »
We Are Seriously Social.