In which we are reminded that, when our clients go “short-term”, we should ask, “What if…?”. Read more »
In which we are reminded that price is often, perhaps even predominantly, not the reason that our prospects defer or decline our offers. Read more »
In which we are reminded to look at the outcomes our clients are seeking to achieve (in addition to understanding what they’re asking for). Read more »
In which we are reminded that patient research about prospects is a critical element of “getting in”. Read more »
In which we are encouraged to explore the bigger picture of what our clients seek to maximize or minimize in purchasing our services. Read more »
In which we are reminded to prepare for five (or any) predictable sales objections. Read more »
In which we are reminded to be sure… really sure… that our clients know how to use and benefit from the stuff we sell them. Read more »
In which we are reminded to curate and share with our clients good content wherever we find it! Read more »
In which we are reminded about consistency in the elements that differentiate us from other sales people and suppliers. Read more »
In which we are reminded to make some benefits personal when we’re positioning our product or service benefits. Read more »
We Are Seriously Social.