In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »
In which we are encouraged to engage our clients in thorough discussion of their goals. Read more »
In which we are encouraged (with judicious restraint) to test the limits of our employers’ strategies, policies, and product lines to help our companies learn and adapt as clients and markets change. Read more »
In which we are reminded that broad perspective and many options accelerate successful negotiating conclusions. Read more »
In which we are reminded to develop our brands and our reputations around something memorable or the one thing we do best. Read more »
In which we are reminded to anticipate our clients’ questions and prepare for them in advance. Read more »
In which we are reminded that we have to evolve our positioning as market psychology shifts. Read more »
In which we are reminded that word of mouth beats calling cold. Read more »
In which we are reminded that our relationships with clients enable them to hear us more clearly. Read more »
In which we consider whether our moves at the beginning of sales calls may not be so smooth. Read more »
We Are Seriously Social.