The Subway Strategy (Issue 567)
In which we are reminded that the best way to attract prospects is to demonstrate our capabilities to them. Read more »
Barlow Research
It Ain’t Me Babe (Issue 564)
In which we are reminded that, when we’re asking people for referrals and introductions, it’s best to say specifically who or what we’re looking for. Read more »
Hold That Thought (Issue 563)
In which we are reminded that, during client presentations, we should answer client questions briefly before asking them to “hold your thought until we get to that slide.” Read more »
Two Months Free (Issue 560)
In which we are reminded that cutting price (at least without being asked) is not a strong strategy for dissolving clients’ purchasing roadblocks. Read more »
Softening Up Sales (Issue 559)
In which we learn from brilliant event planners how to prepare and engage prospects and customers. Read more »
What D’Ya Got (Issue 557)
In which we are reminded to warm up and rehearse our calls before we sit down with clients. Read more »
Transcendental Ghosts (Issue 556)
In which we learn from an America philosopher a question of discovery Read more »
Conversation Bridges (Issue 555)
In which we explore questions to get beyond small talk. Read more »
Where Do You Feel the Pain (Issue 554)
In which we recommend questions that ask specifically about performance rather than asking “where does it hurt?” Read more »
Don’t Ask That (Issue 553)
In which we are reminded not to ask the question, “What keeps you up at night?” Read more »
We Are Seriously Social.