Scary Specifics (Issue 558)
In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect. Read more »
In which we are reminded to provide credible, specific consequences and benefits to action when we’re playing the “fear and uncertainty” card to book an appointment with a prospect. Read more »
In which we are reminded to reflect on the emotional side of business as well as the facts. Read more »
In which we are reminded to consider the disruption that accompanies change when clients buy our products or services. Read more »
In which we are prompted to move with the flow, to the future, when a prospect puts us off. Read more »
We Are Seriously Social.