Two Inches (Issue 1152)
In which we are reminded, when we introduce something new to a client, to ensure that the surrounding infrastructure will support what we sell so that it survives its initial introduction and generates value. Read more »
Buck Bierly
Keep Up! (Issue 1151)
In which we are encouraged to set standards and design feedback for ourselves that help us maintain the pace of activity needed to achieve the results we seek. Read more »
Many Styles (Issue 1150)
In which we are reminded to learn a wide variety of sales techniques so we are not limited by the one with which we feel most comfortable. Read more »
Demo the Downside (Issue 1149)
In which we are reminded about the power of showing clients and prospects the negative consequences of continuing with “the way we’ve always done it”. Read more »
Free Advice (Issue 1148)
In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »
It’s Just A Point (Issue 1147)
In which we are encouraged to master overcoming hard moments. Read more »
Marching Saints (Issue 1146)
In which we are reminded that good coaches help us perform better than we think we can. I may have shared this story before and I’ve been reminded of it this week. Several years ago, I arranged for a New Orleans traditional brass band to kick off a conference in which I was the Master … Read more »
Maintaining Mystique (Issue 1145)
In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »
Mashed Bananas (Issue 1144)
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
Onion Disruption (Issue 1051)
In which we are reminded to share with clients the full picture of purchasing and implementing a new product or service lest they find it not their taste later on. Read more »
We Are Seriously Social.