Save Room for Dessert
In which we are reminded, again, to conserve capacity for the plum accounts that have the biggest impact on our production. Read more »
Clarity
Fish & Chips (Issue 1071)
In which we are reminded to segment our client bases so that we can better meet their needs and price accordingly. Read more »
Shouk (Issue 1070)
In which we are reminded that, when looking for an access point to a potential client, a change in direction or perspective can reveal hidden entries. Read more »
Short and Punchy (Issue 1069)
In which we are reminded that, when preparing presentations, it’s best to assume that people don’t read and they can’t concentrate on much for very long. Read more »
What Could I Tell You? (Issue 1068)
In which we are reminded to ask, first, and then share the appropriate details. Read more »
You’ll Be Sorry (Issue 1067)
In which we are reminded that sometimes, we have to rescue clients from their decisions. Read more »
Are You Funny? (Issue 1066)
In which we are reminded the clients that we can actually attract may be different than the clients we thought, initially, we wanted. Read more »
Pause… Before Proceeding (Issue 1064)
In which we are encouraged to ensure we’ve identified all the key players and moving parts in a client’s buying process. Read more »
A Good Ride (Issue 1063)
In which we are reminded that our clients’ perceptions of how we worked with them can be just as important as the value of the work we provided. Read more »
Leaning Birch Trees (Issue 1062)
In which we are reminded to understand (before we pitch our solutions) our clients’ goals, competing priorities, and concerns. Read more »
We Are Seriously Social.