Consistent Client Experiences Boost Brand and Sales (Issue 796)
In which we are encouraged to develop thoughtful day-to-day consistency in the experiences we create for clients. Read more »
In which we are encouraged to develop thoughtful day-to-day consistency in the experiences we create for clients. Read more »
In which we are reminded that advising, earning trust, and generating value beyond our products involves looking beyond the needs our products address. Read more »
In which we are encouraged to remind our clients, from time to time, all that we’ve done for them. Read more »
In which we are reminded to be careful about when we take short cuts to diagnoses based on experience. Read more »
In which we are reminded: Look up, from time to time, and engage with the people around us. No telling who we will meet. Read more »
In which we are encouraged to plan, then track and manage, our sales activities to boost our chances of hitting goals. Read more »
In which we are reminded: Find a niche and specialize… or get smoked. Read more »
In which we are reminded that buyers have so many choices that, no matter how much work we invest in differentiating the details of our products, they remember only one or two IF they distinctly stand out. Read more »
In which we are reminded to tell the best parts of our story (i.e. our results, our value) first in three (or fewer) simple sentences. Read more »
In which we are reminded to ask our clients and prospects to comment on their positive experiences of us on LinkedIn. Read more »
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