Die, Rather Than Change (Issue 888)
In which we are encouraged to stop “missionary” selling and let go of the prospects who really won’t change. Read more »
In which we are reminded that, frequently, the best gift ideas are the ones not requested. Read more »
In which we are reminded to establish context, connection, and engagement before we share ideas, advice, or products with clients or prospects. Read more »
In which we are reminded to sell and deliver (and design and promote) product the way our clients want it done rather than the way we want to do it. Read more »
In which we are reminded to make memories with clients worth telling stories about. Read more »
In which we are encouraged to provide personal touch and clear up suspense when we deliver bad news. Read more »
In which we are reminded to reduce the uncertainty people feel about our products or services. Read more »
In which we are reminded to provide all messy implementation details before we close sales. Read more »
We Are Seriously Social.