Amplify the Melody (Issue 1040)
In which we are reminded that our proposals should emphasize one or two ideas clearly to ensure clients can hear them. Read more »
In which we are reminded about the importance of checking for changes just before client meetings. Read more »
In which we are reminded to develop at least one clear differentiator that attracts potential clients to us. Read more »
In which we’re reminded to help our clients see what may happen if they don’t change course. Read more »
In which we are reminded, lest we miss the opportunity, to stay close enough to our clients (and friends) that we can anticipate approaching significant decisions in which our experience can be a helpful guide. Read more »
In which we are reminded to, from time to time, look more broadly at our clients’ situations. Read more »
In which we are reminded that, to continue developing, we need to listen more widely. Read more »
In which we are reminded that, to learn new technique, we must be patient. Read more »
In which we are reminded that, sometimes, the most direct routes into major accounts are not the best. Read more »
We Are Seriously Social.