Where Do You Feel the Pain (Issue 554)
In which we recommend questions that ask specifically about performance rather than asking “where does it hurt?” Read more »
sales tips
Before The Cold Sets In (Issue 540)
In which we are reminded to engage our clients on what’s top of mind for them right now rather than on what’s top of mind for us. Read more »
Storm-Chasers (Issue 530)
In which we are reminded that early warning systems are the key to generating timely new ideas for clients or to avoiding trouble. Read more »
We Are Seriously Social.