sales tips

Expertise So Clear… (Issue 706)

In which we ask ourselves the question, once again, “what is our differentiating, dominating expertise?” Read more »

I Want An Opinion (Issue 699)

In which we are reminded that, frequently, it’s our expertise rather than the products we sell that earn us clients and commissions. Read more »

Movement in the Mercado (Issue 695)

In which we learn marketing from Mercado merchants’ movement. Read more »

Unraveling Client Yarns (Issue 694)

In which we are reminded to manage our discovery questioning patiently. Read more »

A Time to Plan (Issue 692)

In which we are reminded to take the time to plan calls and meetings, early enough, when it counts. Read more »

Look Up! (Issue 691)

In which we are reminded to look up and ahead, from time to time, amidst our intense focus on sales activities. Read more »

Crab Rangoon (Issue 688)

In which we are reminded to build believers by evoking the experience of using our products and services. Read more »

Feet Keep Moving (Issue 685)

In which we are reminded at mid-year to focus on knocking down the short term objectives in front of us on our way to the year end goal. Read more »

Future Vision Benefits (Issue 684)

In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »

Out the Back End (Issue 679)

In which we are reminded to assess, from time to time, our investments in slow-developing accounts. Read more »

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