In which we are reminded to focus on the big picture rather than focusing one-by-one on specific needs we want to uncover or products we want to sell. Read more »
In which we are reminded to focus our sales efforts on people who are attracted to what we do rather than on the people that we thought SHOULD be attracted (and are not). Read more »
In which we are reminded that, if we can’t differentiate ourselves positively from other providers, our clients may make choices that aren’t good for them. Read more »
In which we are reminded, when we introduce something new to a client, to ensure that the surrounding infrastructure will support what we sell so that it survives its initial introduction and generates value. Read more »
We Are Seriously Social.