Positioning Value

Sales Leadership (Issue 721)

In which we are reminded…We can lead. Read more »

What Sales Is About (Issue 719)

In which we are reminded about the value proposition that WE are and can be. Read more »

Cachucha Fandango (Issue 706)

In which we are reminded to slow down our pace when we’re presenting new concepts to prospects and clients so they may understand more clearly what we say. Read more »

Expertise So Clear… (Issue 706)

In which we ask ourselves the question, once again, “what is our differentiating, dominating expertise?” Read more »

I Want An Opinion (Issue 699)

In which we are reminded that, frequently, it’s our expertise rather than the products we sell that earn us clients and commissions. Read more »

On the Trail (Issue 697)

In which we are urged to get out from behind our desks and go TO our clients to earn their business. Read more »

Movement in the Mercado (Issue 695)

In which we learn marketing from Mercado merchants’ movement. Read more »

Stop the Bleeding (Issue 693)

In which we are reminded to maintain a broad view and help our clients solve the problems that are immediate and urgent, whether or not we make a sale in that moment. Read more »

Notes and Cards (Issue 689)

In which we are reminded to be memorable by acknowledging and celebrating clients and network friends. Read more »

Crab Rangoon (Issue 688)

In which we are reminded to build believers by evoking the experience of using our products and services. Read more »