In which we are reminded that, unless we have something contrarian or different to say, our voices get lost in the noise of the crowd. Read more »

In which we are reminded that our companies’ origins and values stories can be powerful tools to attract, enroll, and engage new clients. Read more »

In which we are reminded, if we want to attract peoples’ attention, to start with their problem. Read more »

In which we are reminded to help clients simplify their purchases of complex products by recommending options based on how they use them and likely outcomes (advantages and benefits) rather than technical wizardry (features).  Read more »

In which we are reminded that people depend on us for accurate responses to their questions AND insights or guidance beyond what they can get through a search engine. Read more »

In which we are reminded not to open discussions by offering or hinting at price discount. Read more »