Positioning Value Archives - Page 2 of 19 - Clarity Advantage

Positioning Value

Salt Wash Values (Issue 1172)

In which we are reminded to take the time to understand our clients’ values and beliefs (related to our work) before we start pitching products or solutions to them. Read more »

A Little More Personal (Issue 1170)

In which we are reminded to be… you know…. a little more personal. Two months ago, a good friend underwent back surgery. Her experience reminded me of another friend’s story. We were sitting in his family room, mid-way through the crackers and cheese when other friend said, “…and after we come back from our September … Read more »

Building Bridges (Issue 1167)

In which we are reminded that we can build cases for action by emphasizing both the extent and immediacy of unstated or misunderstood dangers. Read more »

Memories (Issue 1164)

In which we are encouraged to practice and memorize essential elements of our conversations. Read more »

What Calls You (Issue 1159)

In which we are reminded to honor what calls us to sales or other roles while admiring (without feeling “less than”) others’ strong magic. Read more »

Dance with the Ones… (Issue 1157)

In which we are reminded to focus our sales efforts on people who are attracted to what we do rather than on the people that we thought SHOULD be attracted (and are not). Read more »

No Soap! (Issue 1154)

In which we are reminded that, if we can’t differentiate ourselves positively from other providers, our clients may make choices that aren’t good for them. Read more »

What Do You REALLY Do? (Issue 1153)

In which we are reminded to focus on the bigger picture of what we create rather than the activities we do day to day. Read more »

Demo the Downside (Issue 1149)

In which we are reminded about the power of showing clients and prospects the negative consequences of continuing with “the way we’ve always done it”. Read more »

Free Advice (Issue 1148)

In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »