In which we are encouraged to reconsider rigorously, clarify, and communicate our value. Read more »
In which we are reminded… there’s just certain stuff we need to know without winging it. Read more »
In which we are reminded that stories, particularly imaginary “hero’s journey” stories, are powerful vehicles for communicating the value of our products and services. Read more »
In which we are encouraged to explore the bigger picture of what our clients seek to maximize or minimize in purchasing our services. Read more »
In which we are reminded to curate and share with our clients good content wherever we find it! Read more »
In which we are reminded about consistency in the elements that differentiate us from other sales people and suppliers. Read more »
In which we are reminded to make some benefits personal when we’re positioning our product or service benefits. Read more »
In which we are encouraged to lead our clients to new insights rather than reacting to their requests or complaints. Read more »
In which we are reminded that pushing product or restricting client choices aren’t, by definition, bad practices. Read more »
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