In which we are reminded that we need to understand client preconceptions about us and our services so they’re not disappointed from the get-go. Read more »
In which we are reminded that it can take time and many baby steps before a client will take the risk of relying on us for professional advice … and it helps if they like us, first. Read more »
In which we are reminded to save our strength, to conserve our resources, to be a bit patient when we see that the prospects or customers we’d like to engage really aren’t ready to talk… it’s too soon. Read more »