One or Two Will Do (Issue 946)
In which we are reminded to limit our responses to client questions to one or two ideas at a time. Read more »
In which we are reminded to limit our responses to client questions to one or two ideas at a time. Read more »
In which we are reminded that, sometimes, clients need something more than short “log on and follow the prompts” instructions to implement (what we think are) simple procedures changes or products we’ve sold them. Read more »
In which we are reminded that price is often, perhaps even predominantly, not the reason that our prospects defer or decline our offers. Read more »
In which we are encouraged to lead our clients to new insights rather than reacting to their requests or complaints. Read more »
In which we are reminded that pushing product or restricting client choices aren’t, by definition, bad practices. Read more »
In which we are reminded to communicate frequently and accurately with clients as we’re selling and implementing after the sale. Read more »
In which we are reminded that sometimes, we have to rescue clients from their decisions. Read more »
In which we are encouraged to think about the whole system we’re selling into rather than just the specific problem now on the table. Read more »
In which we are reminded to interpret our prospects’ and clients’ behavior and intentions through multiple experiences rather than just one. Read more »
In which we consider our occasional roles as sales “tour guides” for beginners. Read more »
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