Positioning Value Archives - Page 13 of 19

Positioning Value

Why Do You Want to Work With Us? (Issue 687)

In which we are reminded to prepare answers to a fundamental client question. Read more »

Future Vision Benefits (Issue 684)

In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »

Sight vs. Sound (Issue 678)

In which we wonder, how much should we focus on the physical elements of our sales presentations? Read more »

Reputation (Issue 676)

In which we are reminded to nurture our reputations on the Web. Read more »

A Cholesterol Problem (Issue 675)

In which we are reminded to develop our brands and our reputations around something memorable or the one thing we do best. Read more »

What’s New? (Issue 674)

In which we are reminded to anticipate our clients’ questions and prepare for them in advance. Read more »

Relevance (Issue 673)

In which we are reminded that we have to evolve our positioning as market psychology shifts. Read more »

The Strength of Our Convictions (Issue 654)

In which we are reminded that, sometimes, the strength of our convictions earns us a buyer’s second look. Read more »

Visions of Sugar Plums (Issue 652)

In which one of the biggest sales, ever, reminds us that enrolling prospects and clients in “ visions of the future” helps us seal our deals. Read more »

Excess Parts (Issue 648)

In which we are reminded to smoke out, early, internal competitors for our proposed solutions. Read more »