Positioning Value

What’s New? (Issue 674)

In which we are reminded to anticipate our clients’ questions and prepare for them in advance. Read more »

Relevance (Issue 673)

In which we are reminded that we have to evolve our positioning as market psychology shifts.   Read more »

The Strength of Our Convictions (Issue 654)

In which we are reminded that, sometimes, the strength of our convictions earns us a buyer’s  second look. Read more »

Visions of Sugar Plums (Issue 652)

In which one of the biggest sales, ever, reminds us that enrolling prospects and clients in “ visions of the future” helps us seal our deals. Read more »

Excess Parts (Issue 648)

In which we are reminded to smoke out, early,  internal competitors for our proposed solutions. Read more »

Social Value (Issue 643)

In which we are encouraged to “play big” in the charitable or non-profit world as a way of leveling the playing field with people with whom we’d like to do business. Read more »

Take Arms? (Issue 642)

In which we ask ourselves, will we step up our game to partner with our clients or, with other vendors, will we be crushed? Read more »

Lead With Ideas (Issue 640)

In which we are encouraged to create demand for our services, not wait for clients to discover they need us. Read more »

So What?!!!!!! (Issue 625)

In which we are reminded to speak our results first. Read more »

Any Excuse (Issue 619)

In which we are reminded that it’s our job to create reasons to talk and possibilities for action. Read more »

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