Positioning Value Archives - Page 14 of 19

Positioning Value

Social Value (Issue 643)

In which we are encouraged to “play big” in the charitable or non-profit world as a way of leveling the playing field with people with whom we’d like to do business. Read more »

Take Arms? (Issue 642)

In which we ask ourselves, will we step up our game to partner with our clients or, with other vendors, will we be crushed? Read more »

Lead With Ideas (Issue 640)

In which we are encouraged to create demand for our services, not wait for clients to discover they need us. Read more »

So What?!!!!!! (Issue 625)

In which we are reminded to speak our results first. Read more »

Any Excuse (Issue 619)

In which we are reminded that it’s our job to create reasons to talk and possibilities for action. Read more »

Your Story in My Words (Issue 613)

In which we are reminded to help our clients see their stories in our descriptions about our businesses. Read more »

News from Afar (Issue 612)

In which we are reminded that selling also includes sharing our perspective to help our clients advance. Read more »

Not Good Enough for Us (Issue 600)

In which we are reminded to learn and use our companies’ positioning language flawlessly. Read more »

The Value We Bring to the Table (Issue 590)

In which we are reminded not to fall for the bait of taking an order just because the customer asked for it. Read more »

Make It Specific (Issue 588)

In which we are encouraged to describe ourselves in terms of the specifics of what we do rather than the titles others give us. Read more »