Perfect Is The Enemy of the Good (Issue 973)
In which we are reminded to fit for purpose rather than perfect. Read more »
Positioning Value
Joy Sells (Issue 971)
In which we are reminded that purpose, intention, energy, and joy make a difference. Read more »
Concordance (Issue 970)
In which we are encouraged to look at the facts behind our clients’ first thoughts about their problems before jumping to recommendations. Read more »
Heirloom Tomatoes (Issue 962)
In which we are reminded about the importance and power of education in differentiation and client engagement. Read more »
Tell Me How You Do It (Give Me Comfort I’ll Get The Promised Result) Issue 958
In which we are reminded that, for high stakes purchases, revealing our methods may be more important than emphasizing our product or service benefits. Read more »
Mrs. Erhardt’s Admonition (Issue 956)
In which we are reminded to help our clients memorize and repeat our offer. Read more »
Veggie Burgers (Issue 954)
In which we are reminded to reduce glaring weaknesses that detract from our expertise. Read more »
A Value Prop Wake-Up (Issue 953)
In which we are encouraged to reconsider rigorously, clarify, and communicate our value. Read more »
What’s a Little? (Issue 949)
In which we are reminded… there’s just certain stuff we need to know without winging it. Read more »
Imagine (Issue 945)
In which we are reminded that stories, particularly imaginary “hero’s journey” stories, are powerful vehicles for communicating the value of our products and services. Read more »
We Are Seriously Social.