Do Not Confuse Effort with Results (Issue 483)
In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title. Read more »
In which we consider the advantages of presenting ourselves as our benefit rather than our job description or title. Read more »
In which we are reminded that our greatest value and differentiation comes from “how” we do what we do rather than from the products we sell. Read more »
In which we discuss strategies to reduce rejection (and feeling down about it) in prospecting. Read more »
In which we consider broadening our “next steps” questions to reduce objections and accelerate implementation of solutions. Read more »
In which we are reminded that retaining customers is a process of continual attraction. Read more »
In which we consider curiosity about our clients’ and prospects’ statements and assertions that all is well. Read more »
In which we revisit the importance of looking at the whole picture even when someone says, “it hurts …right … here.” Read more »
In which we consider a parallel between soccer tactics and performing as trusted advisors to our clients. Read more »
… in which we discover the benefits of asking broader questions before we qualify someone for our products. It’s a small cafeteria. Solid food to the right. Salad to the left. Cashier at the end. Read more »
In which we discuss the importance of taking new ideas and new perspectives to our clients to keep them coming back. Read more »
We Are Seriously Social.