Free Advice (Issue 1148)
In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »
bank marketing
It’s Just A Point (Issue 1147)
In which we are encouraged to master overcoming hard moments. Read more »
Marching Saints (Issue 1146)
In which we are reminded that good coaches help us perform better than we think we can. I may have shared this story before and I’ve been reminded of it this week. Several years ago, I arranged for a New Orleans traditional brass band to kick off a conference in which I was the Master … Read more »
Maintaining Mystique (Issue 1145)
In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »
Mashed Bananas (Issue 1144)
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
Window Washers (Issue 844)
In which we are reminded to target and differentiate when we want to “steal” customers from other providers. Read more »
Bow Ties (or Learning to Wear The Brand) (Issue 843)
In which we are reminded, as we’re developing our brands or once we’ve built our brand, to stick with it…consistently. Read more »
We Are Seriously Social.