Needless Markdown (Issue 903)
In which we are reminded that we (probably) don’t have to offer price discounts if our clients fully experience our value. Read more »
In which we are reminded that we (probably) don’t have to offer price discounts if our clients fully experience our value. Read more »
In which we are reminded that, if clients don’t like, desire, or need one of our products, lower prices likely aren’t the issue. Read more »
In which we are encouraged to engage someone’s fresh eyes to review our major clients with us, lest we’ve missed something important. Read more »
In which we are reminded that a referral from a trusted source is the best way to stand out among the many similar providers who seek our prospects’ attentions. Read more »
In which we are reminded that people “out there” are reading what we write on line…. Really! Read more »
In which we are encouraged to give clients an easy first “yes” from which we then can expand a relationship. Read more »
In which we are reminded to check the basics, first, when we are assessing client challenges. Read more »
In which we are reminded to dig in, behind the surface chit chat, to learn more about our clients. Read more »
In which we are reminded that, on average, most humans WOULD prefer to change rather than suffer. Read more »
In which we are encouraged to stop “missionary” selling and let go of the prospects who really won’t change. Read more »
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