Change from the Periphery (Issue 728)
In which we are urged to meet many people in our primary accounts to understand their ideas and intentions well before they turn into action and an RFP. Read more »
sales techniques
It’s About What You’d Expect (Issue 727)
In which we are reminded that bold is better. Read more »
Sedimentary Segmentation (Issue 726)
In which we are reminded that tight focus and strong expertise brings customers to us. Read more »
Baby, It’s Cold Outside (Issue 722)
In which we are reminded to pay attention to our clients ‘FEELINGS’ as well as their facts. Read more »
You CAN’T Be Serious! (Issue 711)
In which we are reminded that we don’t always hear what we think we’ve heard. Read more »
Be Memorable (Issue 709)
In which we are reminded… STAND OUT SOMEHOW. Read more »
Uni-directional (Issue 708)
In which we are reminded to overcome one set of survival instincts so we can pay attention to another. Read more »
Acapella (Issue 707)
In which we are urged to carve out the time needed to research and prepare for sales calls. Read more »
Cachucha Fandango (Issue 706)
In which we are reminded to slow down our pace when we’re presenting new concepts to prospects and clients so they may understand more clearly what we say. Read more »
Expertise So Clear… (Issue 706)
In which we ask ourselves the question, once again, “what is our differentiating, dominating expertise?” Read more »
We Are Seriously Social.