The Right Rake (Issue 705)
Taking a risk I may lose the desert denizens and apartment-dwellers in the crowd… In which we are reminded to adjust our questioning to the circumstances rather than using ‘one size fits all’ profiling methods. Read more »
sales techniques
Nothin’ But Trouble (Issue 703)
In which we are reminded to be careful about “sharing our experience” until we understand the details, no matter how tempting. Read more »
Movement in the Mercado (Issue 695)
In which we learn marketing from Mercado merchants’ movement. Read more »
A Time to Plan (Issue 692)
In which we are reminded to take the time to plan calls and meetings, early enough, when it counts. Read more »
Why Do You Want to Work With Us? (Issue 687)
In which we are reminded to prepare answers to a fundamental client question. Read more »
Feet Keep Moving (Issue 685)
In which we are reminded at mid-year to focus on knocking down the short term objectives in front of us on our way to the year end goal. Read more »
Future Vision Benefits (Issue 684)
In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »
Options (Issue 677)
In which we are reminded that broad perspective and many options accelerate successful negotiating conclusions. Read more »
Relevance (Issue 673)
In which we are reminded that we have to evolve our positioning as market psychology shifts. Read more »
Prospecting by Example (Issue 672)
In which we are reminded that word of mouth beats calling cold. Read more »
We Are Seriously Social.