sales tips

Crab Rangoon (Issue 688)

In which we are reminded to build believers by evoking the experience of using our products and services. Read more »

Feet Keep Moving (Issue 685)

In which we are reminded at mid-year to focus on knocking down the short term objectives in front of us on our way to the year end goal. Read more »

Future Vision Benefits (Issue 684)

In which we are reminded to paint an inviting vision of the future when we’re positioning our benefits. Read more »

Out the Back End (Issue 679)

In which we are reminded to assess, from time to time, our investments in slow-developing accounts. Read more »

Relevance (Issue 673)

In which we are reminded that we have to evolve our positioning as market psychology shifts.   Read more »

Prospecting by Example (Issue 672)

In which we are reminded that word of mouth beats calling cold. Read more »

Dragonisms (Issue 658)

In which we are reminded to speak … simply. Read more »

Excess Parts (Issue 648)

In which we are reminded to smoke out, early,  internal competitors for our proposed solutions. Read more »

Out of Our Minds (Issue 635)

In which we discover one elusive secret to high performance. Read more »

Fly Swatters (Issue 629)

In which we are reminded to remember how we earn our money… and to focus on the main point. Read more »

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