No Sail
In which we are reminded there’s no point in selling to people who aren’t buying, hoping they will. Read more »
small business banking
Mrs. Erhardt’s Admonition (Issue 956)
In which we are reminded to help our clients memorize and repeat our offer. Read more »
Have You Had Enough? (Issue 955)
In which we are reminded to confirm clients’ satisfaction with their buying criteria after we deliver (rather than asking a general question). Read more »
Veggie Burgers (Issue 954)
In which we are reminded to reduce glaring weaknesses that detract from our expertise. Read more »
A Value Prop Wake-Up (Issue 953)
In which we are encouraged to reconsider rigorously, clarify, and communicate our value. Read more »
Dance to THEIR Tune (Issue 952)
In which we are reminded to dance with clients’ answers to our questions rather than sticking to our own agendas and tasks. Read more »
Holding Their Hands (Issue 951)
In which we are reminded to ‘be there’ with our clients when they hit the first post-purchase wall. Read more »
Close Shaves (Issue 950)
In which we are reminded to take our time and patiently prepare ourselves. Read more »
What’s a Little? (Issue 949)
In which we are reminded… there’s just certain stuff we need to know without winging it. Read more »
Changing the Blade (Issue 948)
In which we are encouraged to establish routine reviews of client satisfaction and product performance. Read more »
We Are Seriously Social.