Demo the Downside (Issue 1149)
In which we are reminded about the power of showing clients and prospects the negative consequences of continuing with “the way we’ve always done it”. Read more »
Managing Sales Process
It’s Just A Point (Issue 1147)
In which we are encouraged to master overcoming hard moments. Read more »
Maintaining Mystique (Issue 1145)
In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »
Behind the Story (Issue 1143)
In which we are reminded to look carefully at details behind the narratives our clients are selling to us. Read more »
Small Details (Issue 1142)
In which we are reminded to get the small details right, on brand and on purpose. Read more »
Chickpea Burger (Issue 1141)
In which we are encouraged to avoid brand or reputational damage by guiding clients toward what we do best and away from our weak elements. Read more »
(Please Don’t) Keep Me Waiting (Issue 1140)
In which are reminded to not to leave clients and prospects in suspense when they’re waiting for our responses, proposals, or deliverables. Read more »
Boom Box (Issue 1139)
In which are reminded that, first, we have to attract prospects’ attention. Read more »
Different Strums (Issue 1138)
In which we are reminded that the methods that we use to sell one client may not be the right methods to use for another that looks just like them. Read more »
Articulation (Issue 1137)
In which we are reminded to speak so we can be easily understood. Read more »
We Are Seriously Social.