Dance with the Ones… (Issue 1157)
In which we are reminded to focus our sales efforts on people who are attracted to what we do rather than on the people that we thought SHOULD be attracted (and are not). Read more »
Positioning Value
No Soap! (Issue 1154)
In which we are reminded that, if we can’t differentiate ourselves positively from other providers, our clients may make choices that aren’t good for them. Read more »
What Do You REALLY Do? (Issue 1153)
In which we are reminded to focus on the bigger picture of what we create rather than the activities we do day to day. Read more »
Demo the Downside (Issue 1149)
In which we are reminded about the power of showing clients and prospects the negative consequences of continuing with “the way we’ve always done it”. Read more »
Free Advice (Issue 1148)
In which we are reminded to think about how we position our value and the value of our advice so that prospects and clients don’t take it for granted. Read more »
Maintaining Mystique (Issue 1145)
In which we are reminded to honor the magic – to align how we provide services or products with clients’ expectations. Read more »
Mashed Bananas (Issue 1144)
In which we are urged to choose and cultivate a distinctive brand trigger that connects clients to us. Read more »
Chickpea Burger (Issue 1141)
In which we are encouraged to avoid brand or reputational damage by guiding clients toward what we do best and away from our weak elements. Read more »
Make It Personal (Issue 1125)
In which we are reminded that introductions and referrals involve personal, not paper, connections. Read more »
Contrarian Perspectives (Issue 1120)
In which we are reminded that, unless we have something contrarian or different to say, our voices get lost in the noise of the crowd. Read more »
We Are Seriously Social.