Prospecting

I’d At Least Be Curious (Issue 470)

In which we discuss (at some length) the importance of resonating with your prospects pain points when you’re approaching to begin conversation. Read more »

Getting Through Gatekeepers (Issue 460)

In which we are reminded that working with gatekeepers can increase our chances of success entering a new buying center when we can’t get a referral from a trusted third party. “Getting though gatekeepers” continues to be a hot topic. When we can’t get referrals to our target prospects from people they trust, we’re left … Read more »

The Engaging Game (Issue 459)

In which we are reminded that starting conversations with people is the heart of prospecting. “We are trying to break through the noise and we are using all these scripted lines,” he said, referring to calling prospects for appointments. “At some level, what we need to do is ‘connect with people,’ and start conversations and … Read more »

Give Me One Good Reason (Issue 457)

In which we learn that “leading with specifics” may accelerate our connections with prospects to whom we’ve not been referred (that being the BEST way to connect with prospects). I’m listening to my 18-year old daughter call a friend. She wants to “do something.” It sounds something like this (I can hear half the conversation): Read more »

Knives for Neighbors (Issue 456)

In which we are reminded about the power of referrals and associations to accelerate contact with prospects. “They’re great knives,” my newly trained son intoned. “Here, let me show you.” And with that, he was off and cutting, working us through his demonstration. “…And if you need them sharpened, you send them back to the … Read more »

What’s That You Say? (Issue 455)

In which we offer five strategies that respond when a prospect says “I don’t need what you’re selling now.” A lotta cats get stumped when prospects say, “no, not interested now.” Read more »

Move to the Future (Issue 451)

In which we learn to compete in the “future” rather than battling it out in the present. I received a call this week from yet another company cooing that they want Clarity’s business. This one was phone services. “We’re from blah blah company, and we can help you reduce your phone charges up to 20%, … Read more »

Bringing Our Prospects to Us (Issue 447)

In which we explore “expertise marketing” – speak, write, or be written about – as a pipeline development strategy. Sunday morning, I did a little research on Roth IRAs, answering a pointed spousal inquiry. Using a well known search engine, I found a December 6, 2009 Detroit Free Press column, “Savers May Benefit from Converting … Read more »

Lead With Ideas (Issue 436)

In which we are encouraged to lead with ideas rather than wait for our clients to discover they need us. “So, as we went around the circle, sharing what was going on, I found out that the other guys in this ‘outplacement group’ didn’t have any meetings lined up. Nothing! I couldn’t believe it. If … Read more »

Can You Introduce Me (Issue 428)

In which we’re encouraged to ask for referrals based on the problems we solve rather than our products. “Can you introduce me to some people?” Read more »