Totally Concrete (Issue 921)
In which we are reminded to clarify terms we don’t understand before presenting ideas. Read more »
Weekly Sales Thoughts
Layers of Flavors (Issue 920)
In which we are challenged to communicate the experiential aspects of our products to distinguish them and stimulate client desire for them. Read more »
Are You Ready for Some Football? (Issue 919)
In which we are reminded to ditch the cultural assumptions and to ask open-ended questions. Read more »
Ceraldi (Backstories) Issue 918
In which we are reminded that, to a great extent, it’s our backstories that make us special. Read more »
Maintaining Momentum (Issue 917)
In which we are encouraged to include some “momentum” questions in our discussions with our clients. Read more »
Just Enough Rope (Issue 916)
In which we are reminded to position and sell only what our clients are able to absorb and implement. Read more »
It Should Have Been Easy (Issue 915)
In which we are reminded to plan ahead…and confirm…before our sales calls. Read more »
The View From the Infield (Issue 914)
In which we are encouraged to ask for and take “the plant tour” before proposing solutions. Read more »
Eggplant Parm (Issue 913)
In which we are reminded to develop one point, at least, that makes us easily memorable. Read more »
Bear Defense (Issue 912)
In which we are reminded to help our clients anticipate and prepare for yet-unseen future challenges. Read more »
We Are Seriously Social.