In which we are reminded that dollarizing our value, is an INCREASINGLY essential sales discipline. “Nobody gives a hoot about your products, Nick.” He may have substituted another word or two there, and his intent was clear. I was talking to another business owner about how our respective businesses are faring. “They don’t…really. They’re fine … Read more »
In which we are reminded to look at each of our clients’ situations uniquely, being wary of “ready generalizations” based on experience. I was desperate to find a table and a chair at which to sit for my 11:00 am conference call. Away from my office, on the ground floor of a client’s office tower, … Read more »
In which we are reminded that one of the main purposes of our client “discovery” conversations is to help them take a fresh look at how they’re managing their operations. Read more »
In which we are reminded that clients forget stuff, too, even really important stuff. Our sales jobs include reminding them. Read more »
In which we are reminded that we can open up space and boost our productivity by purging “sentimental favorite” clients that provide little value so we can focus on the ones we can grow. Read more »
In which we are reminded that the value we post on line – our social selling and personal marketing – can take us to markets and people far beyond the local market we serve. THAT’s why we do it. Read more »
In which we are reminded to interpret the data we present to clients and prospects in a headline or memorable catch-phrase so that they can remember our selling points. A sunny early evening, out for a walk to wind down after a desk day. I hadn’t been out long when my mobile phone rang. Forgot … Read more »
In which we gain some insight into the workings of the Web and social selling. Read more »
In which we are reminded to give our brains a break and change of scene, the better to generate ideas. Read more »
In which we are reminded that one of the most important obstacles to sales is our clients’ reluctance to face the dirty work of change after their purchase… and that we can help. My wife and I are about to do the big “D.” Downsizing. We are leaving the home in which we have raised … Read more »
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