In which we are reminded that advising, earning trust, and generating value beyond our products involves looking beyond the needs our products address. Read more »
In which we are reminded that, when we need internal leverage to move sales forward, our clients’ assistants or admins may have the best networks of all. Read more »
In which we are reminded that buyers have so many choices that, no matter how much work we invest in differentiating the details of our products, they remember only one or two IF they distinctly stand out. Read more »
We Are Seriously Social.