In which we are encouraged to assess buyer experience rather than to assume. On a recent trip to Ireland I rented a car at Dublin airport. I’d never before driven a car from this particular manufacturer. Nice looking car. Metallic silver. Very sporty. Loved the wheels. I slid into the front seat and started through … Read more »
In which we are encouraged to be clear about purpose and value when we meet with clients or prospects. Read more »
In which we are reminded that sharing “whatguzinta” a product or service can help with sticker shock. One early March evening, at a friend’s house party (yes, one of my rare public appearances), just as I was reaching the groaning-under-the-weight-it-was-carrying food table to snag a bit of cheese, I bumped into another cheese-seeker, Joanna. After … Read more »
In which we are reminded that earning full acceptance and “insider” status with clients takes investment in deep learning about their cultures and it takes time. Read more »
In which we are reminded that deeper insights come when we ask questions that prompt friends and clients to think and evaluate. Read more »
In which we are reminded to identify and reduce weaknesses that detract from our brand or expertise. Read more »
In which we are reminded that, as sellers of professional services, our stories help our potential clients take the leap of faith to engage us. Read more »
In which we are reminded to fully understand our customers’ specifications before delivering. Read more »
In which we are reminded that our choices about attention and focus have a big impact on how we feel. Read more »
In which we are reminded to go slowly when introducing new concepts. Read more »
We Are Seriously Social.