Fly Swatters (Issue 629)
In which we are reminded to remember how we earn our money… and to focus on the main point. Read more »
MZ Bierly
Hit ‘Em Where They Ain’t (Issue 626)
In which we are encouraged to build market share by focusing on first on small targets rather large. Read more »
Out of Network (Issue 624)
In which we are reminded that setting goals or strategic direction helps us build our networks. Read more »
Break Dancers (Issue 621)
In which we are urged to develop a decisive, clear specialty in our markets to draw more referrals. Read more »
Take What Their Defenses Give (Issue 620)
In which we are reminded to assess potential conversation partners before we barge in. Read more »
Any Excuse (Issue 619)
In which we are reminded that it’s our job to create reasons to talk and possibilities for action. Read more »
Irrigation (Issue 617)
In which we are reminded to drip feed our inactive prospects routinely. Read more »
Perspective (Issue 615)
In which we are reminded to speak in our clients’ tongues, not our own. Read more »
Selling from Purpose (Issue 614)
In which we are encouraged to define our purposes clearly, therefrom to guide our sales work. Read more »
Your Story in My Words (Issue 613)
In which we are reminded to help our clients see their stories in our descriptions about our businesses. Read more »
We Are Seriously Social.